What does MOQ mean in importing?

MOQ means Minimum Order Quantity . It is the smallest quantity a supplier is willing to sell or manufacture for an order.

What does MOQ 100 pieces mean?

It generally means the supplier requires a minimum order of 100 pieces. However, you should confirm whether the 100 pieces apply to the total order, each SKU, color, model or another product variation.

Can MOQ be negotiated?

Sometimes. Suppliers may be willing to consider smaller trial orders depending on the product, stock availability, production requirements and commercial terms.

Can I buy less than the MOQ?

You can ask. The supplier may refuse, offer a higher unit price, sell you samples, or provide another arrangement.

Why do suppliers have MOQ?

Suppliers use MOQ to make orders economically viable by covering production, material, labor, setup, packaging and other costs associated with fulfilling an order.

Is a lower MOQ always better?

No. A lower MOQ may reduce inventory risk but can come with a higher unit price. The right quantity depends on your business.

What is the difference between MOQ and sample quantity?

A sample quantity is normally used to test a product. MOQ is the minimum commercial order quantity required by the supplier.

Does custom branding increase MOQ?

It can. Custom printing, packaging, colors, molds or other customization may require additional production or setup, which can increase the minimum quantity.

What should I ask a Chinese supplier about MOQ?

Ask whether the MOQ applies per order, SKU, color or model, whether products can be mixed, whether ready stock is available, whether samples are available and whether the MOQ changes with customization.

How does MOQ affect my importing business?

MOQ affects your initial investment, inventory level, cash flow, storage requirements, unit cost and risk of unsold stock.

MOQ Explained for Beginners: China Import Guide (2026)